I realise that mailing lists has turned even my mother into an internet marketer wannabe. I get it. Sharing your lists with social platforms is what makes social platforms generate ad revenue. But, here’s the thing. I don’t care about your brand. If I follow you on a social platform, it’s because I care about you. Maybe I’m interested in how you generate income. That’s kind of beside the point, though. I’m interested in the person, not the brand. Maybe that’s just me. Lord knows I’m probably doing it all wrong, but that’s how I see it.